Bullboxer Code is a sub-brand of Bullboxer, serving as the exclusive capsule collection that consists of unique and contemporary designs, inspired by archetypal footwear classics. The collection features a strong Brand DNA with code elements (e.g. braille, sound wave), that tells a story hidden in plain sight.

I developed the brand and corporate identity, as well as the GTM plan. Also, I organized photoshoots, created promotional assets and executed marketing campaigns for Bullboxer Code.