Creation of a product story to drive sell-in of a certain product group. This story links to Björn Borg’s core message ‘Train to Live’. We want to become the best version of ourselves. That’s why we encourage people to stay true to themselves and their style.
Visually we play with both the dating app aesthetic that creates the perfect match for you, as well as with the tennis court where the brand’s namesake once found fame.
Fotografie: Studio 206