In 2020 I worked on the re-branding of Bullboxer and launched a new communication campaign called ‘Bullboxer On The Road’.
At Bullboxer, we desire to explore the world – as a group that is reunited and stronger than ever. Full of energy we are chasing after the dot on the horizon – both in business as well as in our communication campaign.
Bullboxer On The Road (BOTR) is our instrument for cross-season, cross-gender and cross-channel storytelling. This ongoing campaign translates our brand DNA and values to clients and consumers.
DUTCH DESIGN – QUALITY CRAFTSMANSHIP
FASHION – COMFORT – SUSTAINABILITY
BOTR is about a group of young-minded and free-spirited friends who are going on a road trip together. We are on a journey to the center of our roots; on the lookout for our core, to evolve our heritage.
We dream, create memories and embrace the world around us.
Fotografie: Ilsoo van Dijk