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Gaastra Relaunch

In 2022 Gaastra sets a new course. Gaastra is an iconic brand, dating back to… Read More »Gaastra Relaunch

In 2020 I worked on the re-branding of Bullboxer and launched a new communication campaign… Read More »On The Road

Since the start, G-Star always had the ambition to design without limitations. Exclusives are timeless… Read More »Exclusives

Bullboxer Code is a sub-brand of Bullboxer, serving as the exclusive capsule collection that consists… Read More »Bullboxer Code

Creation of a product story to drive sell-in of a certain product group. This story… Read More »Choose your match

Dive into urban culture with the iconic G-Star Lintell boots, dubbed ‘Skyscraper’ for its striking… Read More »Skyscraper

On the way to an endless summer with Bullboxer Kids. The SS21 image campaign is… Read More »Kids On Tour

The HYG·GAH™ Comfort System by Bullboxer is a lightweight insole-outsole combination that provides cushioned support… Read More »Hyggah

Ready for some 90s grunge vibes? The focused women’s capsule called Gal Grunge consists of… Read More »Gal Grunge

What started with a blank piece of paper, has after an extensive development and testing… Read More »PX100